Sponsoring education is a social activity of Kinh Do in order to contribute to the development of good human resources, improvement of talents complying with the activities of enterprises and serving social community.

Recently, Kinh Do trade mark was elected the 4th rank in TOP 10 famous trade marks in Vietnam. In order to have this result, Kinh Do has to pass a long way of effort and development. What Kinh Do has done for the contest “Dynamic – student, future businessman” is to share experience and create favorable conditions for young intellectuals to be equipped with “soft” skill before entering into reality.

The fishing rod and the fish

Over the past few years, Kinh Do trade mark is closely connected to many activities supporting education such as “Giving strength to school”, “Saigon Times Foundation”, and contests for students, especially the image of pioneer in activities accompanying students in 2009 attached to the contest “Dynamic – student, future businessman”, SIFT contest first held in Vietnam. With above positive accompany, it can be seen that investment in education is not an “amusing journey” but a new heading, reflecting Kinh Do’s initiative.

Mr. Le Phung Hao, Vice General Director of Kinh Do stated: “Since its establishment, Kinh Do has always determined that human resource is one of core factors for the success of the enterprise”.

Present success of Kinh Do is thanks to the establishment of young, active, enthusiastic human resource of high qualification, who are adaptive to changes of business environment, as well as the expansion to international market. It is known that in order to actively improve human resource quality, Kinh Do has established Training Center to improve and supplement qualified human resource for development objective of the Corporation.

In parallel with internal training is Kinh Do’s strategy for sponsoring external education activities. According to Steering Committee of the company, sponsoring education is one of social activities of Kinh Do in order to contribute to the development of good human resource, the discovery and improvement of talents complying with the activities of the enterprise and serving the community.

“Among the activities, why does Kinh Do not promote charitable social programs like I has done over the past few years, but focuses on sponsoring education?”

According to Mr. Le Phung Hao – Vice General Director of Kinh Do Corporation, this is only opinion about the way of contributing to the community. It is like the story about the fish and the fishing rod. In reality, charitable social programs just solve short-term problems, whereas, with investment in education can help many people at one time to be equipped with knowledge to not only support themselves, and their families but also to help other people, creating high pervasiveness among the community.

He also noted that, before, when the country was in hard time, the society was in poverty, Kinh Do concentrated on charitable social programs. However, when the society has developed on the basis of knowledge background, investment in education also reflects the initiative of Kinh Do in community activities. In addition, every year Kinh Do still maintains charitable social activities through programs coordinated with Vietnamese Fatherland Front Committee, Poor Patent Sponsoring Association, Red Cross, etc.

The policy in Kinh Do’s activities is “initiative”, in investment in technology renovation, trade mark development and human resource training. In near future, Kinh Do will have more training programs to attract good students.

When enterprises travel with education

Dynamic contest was initiated by the ideal of students who wish to have an academic ground, creating a link between theory and practice, students and enterprises, school and society, students and students. By now, over 9 successful contests, this play ground is more and more developed and represents fully the spirit of Dynamic contest – dynamism.

This year, the contest attracted over 2,000 final-year students from all universities over the country. In semi-final round, students were trained with skills, supplemented with more practical knowledge missed at school. They had opportunities to meet big enterprises and work directly with enterprise leaders. Contents of the course were invested much by organization committee and sponsorship enterprises in direction of close to reality. They learned methods of direct conversation, limiting theory, solving situations in business in combination with field trips to enterprises, working in groups with businessmen, etc.

Accordingly, throughout the contest, Kinh Do’s organization committee spent time sharing practical experience, instructing on topics for contestants, at the same time, giving lectures, participating in Examiner Board, Inquiry Board, etc.

Associate, Doctor Nguyen Hoang Ngan – Vice Rector of Ho Chi Minh Economics University stated that thanks to the contest, students have opportunity to exchange and learn experience from examiner board, who are also directors having practical experience and high qualification. Students will have opportunity to learn skill, and practical experience which they are not equipped at university.

With continual practical and selective improvements over the contests, Dynamic 2009 contest not only found four most excellent contestants but also trained 26 excellent students will full skills and necessary knowledge for future businessmen.

Accompanying with 9 contests “Dynamic –student, future businessman”, in addition to social responsibilities of the enterprise, it is Kinh Do’s confidential with the strategy for investment in education. Agreement in the strategy for investing and developing human resources, both internally and externally – through activities supporting education, once again affirms the initiative and vision of Kinh Do when the society is developing on the basis of knowledge background.